Here we go then...

Right so the first lecture went off with a bang! None of my group turned up, giving me no one to work with for the tasks that were set that session. Great. After the first session I sent emails about, tried to look for my group on Facebook but I had no reply's or anything in 10 days so I decided all hope was gone. I spoke to my course tutor because I wanted to get ideas and group work started asap. I was swapped into group J! Now we had to come up with an idea to pitch to Brainient for them to sell their product onto other companies. Confusing at first, but we soon picked up the gist of it and set to work.

Project Brief:

As a team you will take on the role of a marketing department, assign yourselves roles, divide tasks amongst yourselves, set deadlines and meet up regularly outside of class in order to manage the project successfully. Suggestions of roles can be found on the VLE. Please note however that each team member is expected to have an overview of all aspects of the project with research findings discussed within the group.

You will explore issues, challenges and opportunities facing the company in their specific niche. You will research the company itself, their competition and their current and potential market using techniques such as SWOT. You will look at macro trends and wider issues that may influence developments within the niche market in which the company is operating.

We will look at ways of segmenting a market and explore some counterintuitive realities when positioning oneself within it. You will explore whether there are gaps in the market and whether the company offering can be commercialized within new contexts.

Having become familiar with the businesses’ current positioning and having researched the many aspects that impact its potential you will come up with branding and promotion strategies, which you will pitch to the entrepreneur. The categories/ scenarios for this will be set by the tutor in collaboration with the entrepreneur and may change from formative to summative assessment at their discretion to result in more specialized and potent pitches.